Privacy Policy

Last updated: 13 October 2026

Who We Are

whiskyonthe.rocks ("we", "us", "our") is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Affiliate Links

We participate in the Amazon Associates Program. When you click our affiliate links, Amazon places cookies to track your purchases for commission purposes. These cookies are governed by Amazon's privacy policy.

Whisky Wednesday Newsletter

If you sign up for our Whisky Wednesday email, we collect your email address and the page you signed up from. We send you a confirmation email first and only add you to the list once you click the link. We use your address to send the weekly email and nothing else. Every email has an unsubscribe link, and you can unsubscribe at any time. We use Cloudflare Turnstile on the sign-up form to block bots.

When you visit our website, we collect:

All analytics tools are loaded via Cloudflare Zaraz, which processes analytics at Cloudflare's edge and proxies data through our first-party domain (whiskyonthe.rocks). No third-party analytics scripts are downloaded by your browser. Analytics tools only activate after you grant consent via the cookie banner.

Analytics data through Google Analytics 4:

• Pages visited and time spent
• Device information
• Approximate location (country/city level)
• IP address (anonymized)
• Referral source

Website interaction data through Microsoft Clarity and Microsoft Advertising:

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

Lawful Basis for Processing

We process your data under:

• Legitimate interests: To analyze and improve our website performance
• Consent: For non-essential cookies and analytics, and for sending you the Whisky Wednesday newsletter

Data Sharing

We share data with:

• Cloudflare Inc (for Zaraz analytics proxy — processes page events at the edge before forwarding to third-party tools)
• Google LLC (for Google Analytics 4)
• Microsoft Corporation (for Microsoft Clarity and Microsoft Advertising)
• Brevo (for sending our newsletter and storing newsletter subscribers)

Your data may be transferred outside the UK to countries covered by:

• UK adequacy regulations
• Appropriate safeguards
• Standard contractual clauses

Data Retention

Analytics data is retained for 14 months, after which it's automatically deleted. Newsletter subscribers stay on our list until they unsubscribe, after which we remove their details.

Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

To exercise these rights, contact us.

Complaints

You can complain to us directly or to the Information Commissioner's Office (ICO):

• www.ico.org.uk
• 0303 123 1113
• Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Changes to This Notice

We'll post changes here and update the "Last updated" date.

Contact Us

For privacy queries: Contact Us

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.